Carhartt's Everyday Icons
Instead of models or celebrities, everyday men and women will be the focus of workwear maker Carhartt’s latest campaign. The 120-year-old Dearborn, Mich.–based company’s “Everyday Icon” campaign will highlight 11 tradespeople, including a contractor, a horse trainer, an organic farmer and artists. The company will highlight each icon’s story and how the “one tool they all have in common that is required to get the job done is Carhartt.”
