Attendance Up at MRket LV
MRketLV, which took place Aug. 21–23 at The Venetian, had a 15 percent jump in retail attendance and a 7 percent increase in net square footage in exhibition space, show organizers said. More than 300 juried lines, which varied from tailored to contemporary, were shown.
“It was an excellent show for us and a great opportunity to reach the retailers we were hoping to reach,” said Toni Camieri, vice president of marketing for Margaritaville Apparel, a California-based line of men’s casualwear that is “washed in the ocean, dried in the sun.”She said the sales team set up a number of appointments, and they were able to place accounts with the various specialty stores the company is trying to reach.Paolo Dorigo, owner of Equilibrio, a Los Angeles company that shows its EQ contemporary menswear line at the show, has been a regular attendee ever since the event was acquired a few years ago by Business Journals Inc., which changed the name from The Exclusive to MRketLV. “It’s a serious show,” Dorigo said. “You don’t’ have the pounding music.”He noted that traffic seemed a bit sleepy, but people were sitting down and writing orders.
