Seamless Showroom
Seamless Showroom Cooper Design Space, Suite 212 (310) 926-5606
When New York’s Seamless Showroom decided to expand west, Jamie Hutchinson, a longtime friend of Seamless owner Jessica Gabay, knew it was a great opportunity to run her own showroom. Hutchinson has worked for several showrooms in Los Angeles over the years, including Chris Myers and Brothers & Sisters, while also bartending on the weekends to save money to open her own space.
Hutchinson initially opened the Los Angeles Seamless in a small rented space in a showroom in the Lady Liberty Building in March, but after receiving three new lines for Spring 2012, she needed a larger space and moved into an 800-square-foot room in the Cooper Design Space in October.
“I wanted our store to be a one-stop shop,” Hutchinson said. “We buy everything— basics, ready-to-wear, contemporary, lingerie, jewelry.” The only caveat: “It has to be something unique that we love and we would wear.”
The showroom carries eight collections—two accessories brands and six apparel lines. Luv AJ, is a bold, “edgy” L.A.-based jewelry company; Carol Marie is a New York jewelry line that is more “bohemian and Moroccan” in style; La Feacute;e Verte is a Montreal company that creates ready-to-wear and “luxurious” intimates; and Daftbird is a local line dedicated to knit basics and novelty pieces that is carried by stores such as Ron Herman and Revolve. SunaharA is a “bohemian” line that comes out of Malibu and retails at stores such as Planet Blue and Switch; Alicia Levine is a line out of New York that specializes in sheer silk chiffon; Thayer is an “eclectic” high-end New York line; and Fighting Eel is a “beachy resort line” out of Oahu, Hawaii.
Hutchinson said she is excited about her new space, which is on the same floor as Studio A, Aaron Matthews, Cricket Showroom and Joey Showroom.
She said the move has also made it easier to brand the store instead of being “a showroom inside of a showroom.”
Plans for her new space include maintaining a clean, minimalist aesthetic that keeps the emphasis on the clothes, along with the possibility of creating a lounge area. —Deidre Crawford
