Gerber Revamps Website
Equipment and software provider Gerber Technology has a new look online—and it’s multilingual.
The company’s newly relaunched website, www.gerbertechnology.com, includes information in English, Chinese, French and Spanish.
“Our revitalized online presence enables us to more effectively build and manage customer relationships, target new businesses through better search-engine visibility, cross-sell services and products, educate key audiences on the breadth of our service offerings, increase brand visibility, and provide a more thorough explanation of our solutions for specific target audiences,” said Debbie Marconi, director of marketing communications for Gerber Technology.
The new website also incorporates Gerber’s recent acquisitions, YuniquePLM, maker of the product lifecycle management system, and Virtek Vision International Inc., which provides laser systems for the composite, inspection and fabrication markets.
Visitors to Gerber’s new site can tour product demos posted through YouTube and YouKu, an online video site for Chinese Internet users. In addition, visitors will find product information and case studies.
Established in 1968, Gerber Technology is a division of Gerber Scientific Inc., based in Tolland, Conn. Gerber Technology’s business units include the Global Software Solutions business—which offers PLM and CAD (computer-aided design) solutions for retail, apparel and footwear businesses—and the Sewn Products Solutions business, which provides textile cutting and spreading systems for apparel and flexible-materials manufacturers.—Alison A. Nieder
