Gen Art's Live Photo Shoot at Andaz West Hollywood
Gen Art and the Andaz West Hollywood celebrated LA’s 2011 “Fresh Faces in Fashion” designers with a live photo shoot and party last last night.Gen Art members and the fashion set turned out to fête this season’s honorees and get a behind-the-scenes look at the making of a photo shoot.
Gen Art Co-President Jeffrey Abramson said, “The Andaz West Hollywood is a partner of ours for our LA Fresh Faces in Fashion show. They really wanted to do something unique to extend the program and bring it to life on their property because they very much believe in the creative spirit.”
The result was a live photo shoot by New York photographer Jason Eric Hardwick. Models were shot in looks from each of the winning designers using the Andaz as a backdrop and its chic rooftop pool. Designers included 71 Stanton, Chambers, Dear Creatures, We Are Handsome, Funktional, Odlyne, Plomo, Stand and Deliver, Sticks Stones and TomTom.
Look for photos in the next couple of weeks on the Andaz website as well as GenArt’s website, Facebook page, Tumblr and Twitter.
