WWDMAGIC to Showcase French Designers
WWDMAGIC and Precirc;t Agrave; Porter Paris, a Parisian fashion trade show, have teamed up to create Heart of Precirc;t, a new showcase of French apparel brands targeting better-to-bridge retailers.
Set to debut during the upcoming Aug. 22–24 run of the WWDMAGIC trade show in Las Vegas, Heart of Precirc;t will include as many as 30 brands pulled from Precirc;t Agrave; Porter’s exhibitor list. So far, 2026 Paris, Akela Key, Carlopik, Coline Diffusion Sacoline, Didier Parakian, DP Jeans, Fred Sabatier, Lauren Vidal, Mado and Paul Brial have signed on to participate in the new showcase. Heart of Precirc;t will reprise its debut in September during Precirc;t Agrave; Porter’s trade show in Paris.
“This partnership gives buyers the opportunity to see a significantly enhanced assortment of top French brands—many of which have not been seen in the U.S.—without having to travel to Paris,” said Chris DeMoulin, MAGIC International president and executive vice president of Advanstar’s Fashion Group. “Our collaboration with Precirc;t Agrave; Porter Paris is part of our continued commitment to bring together the best assortment of brands from around the globe and connect buyers with everything they need under one roof.”
The U.S. market is a target for some French brands, said Jean-Pierre Mocho, president of Federation Franccedil;aise Du Precirc;t Agrave; Porter Feminin, in a statement. “The timing is right, and we’re enthusiastic about the incredibly wide reach that WWDMAGIC provides both Precirc;t Agrave; Porter Paris and these top French brands.”—Erin Barajas
