Modern Amusement Licenses Swimwear
Modern Amusement, the beachy lifestyle brand by Mossimo Giannulli, continues its evolution with a new license with Manhattan Beachwear for women’s swimwear and coverups.
In August, the brand made the transition out of the contemporary market with an exclusive licensing and distribution deal with Pacific Sunwear, the teen surf/skate mall retailer.
According to a release from Cypress, Calif.–based Manhattan Beachwear, the deal is a three-year global agreement making Manhattan Beachwear the exclusive licensor of Modern Amusement women’s swimwear and swim-related coverups. Modern Amusement’s swimwear will debut for Spring 2012.
“Because we play on the same sun-drenched beaches and share a similar West Coast sensibility, we are confident that Manhattan Beachwear will capture the inherent drama of our unique brand,” Giannulli said in a statement. “The partnership choice of Manhattan Beachwear Inc. is organic to the Southern California, surf-inspired history of both companies.”
Manhattan Beachwear’s other licensees include Ralph Lauren, Trina Turk, ABS, Sofia by Vix, Hermanny by Vix, Nanette Lepore, Puma, Hobie, Kenneth Cole New York and Rampage. —Erin Barajas
