Los Angeles Fashion Week: Alternative Apparel
Alternative Apparel debuted its Fall 2011 collection March 15 at Palihouse in West Hollywood. The presentation, in which models strode on a runway to the accompaniment of live singing courtesy of the Silver Lake Chorus, highlighted Alternative’s move into a true sportswear collection. Alternative, which built its business on T-shirts and fleece pieces for men and women, showed breezy shirting for men and women, slim workwear-inspired pants, chunky knit cardigans, and flowing knit dresses alongside staples such as T-shirts, leggings, hoodies and skinny sweats. —Erin Barajas
