Levi's Launches Denizen's Label
Blue-jeans powerhouse Levi Strauss & Co. in San Francisco launched its Denizen’s brand of jeans in the United States on July 19. The new, affordable line is being sold exclusively at Target stores across the country at prices ranging from $17.99 to $29.99. The affordable jeans debuted last year in Asia in such countries as China, India, Pakistan, Singapore and South Korea as well as in Mexico.
