Capsule Attracts Crowd to New York Show
NEW YORK—The New York edition of Capsule’s menswear trade show drew buyers to a loft space in New York's Chelsea district. Exhibitors at the July 18–19 show consisted of a global mix of contemporary men’s brands that spread out over four floors.
The Spring/Summer 2012 event was the largest New York show to date, with 176 designers and 3,500 attendees, according to co-founder Edina Sultanik.
Capsule was set up next door to the streetwear-centric Agenda show, which meant some crossover attendance.
Greg Ullery of Riviera Club said the show’s vibe was positive. quot;Everyone always says it's like a family reunion with the traveling circus of shows,quot; Ullery said. Riviera Club also showed at the Capsule shows in Paris and Berlin.
Ullery creates Riviera Club alongside Joe Sadler and Derek Buse. The Santa Monica, Calif.–based line presented a Palm Springs, Calif.–inspired collection for Spring/Summer 2012.
quot;Capsule has such a good buzz about the show. The best buyers know about it. Even buyers who have never come here before who are looking for good brands come here,quot; said Bill Hebner, operations manager at Los Angeles–based Freshjive.—Connie Cho
