Breaking Waves Picks Up It Figures! Brand
New York–based swim company Breaking Waves International LLC—owner of the Raisins, Raisins Girls, Leilani and R Collection by Raisins brands—has added misses and plus-size swim label It Figures! to its portfolio.
The company also named Amy Sparano senior vice president of sales and merchandising for the new division.
It Figures will maintain its emphasis on figure-enhancing “body-type” silhouettes and its distribution channel in department and better specialty stores, but BWI plans to update the collection with “more-modern, fashion-forward prints.”
“BWI will expand the customer profile for the modern woman seeking all the best body-type construction and age-appropriate coverage that has been offered to more-mature customers in the past, but there will be additional fashion elements and runway-influenced prints along with palettes for the sophisticated consumer,” Sparano said.
With the addition of It Figures, BWI’s portfolio of brands now ranges from girls’ to tweens’ to juniors to contemporary, updated, and traditional misses and plus sizes.
BWI is a privately owned company of Leon M. Harary. A vertical manufacturer, BWI produces a mix of branded and private-label merchandise. The company said it is continuing to look for “additional brands that fit into its growing portfolio.”—Alison A. Nieder
