California Apparel News

Kevan Hall debuted his Spring 2011 collection last night with a photo installation at Agenda Loft in downtown Los Angeles. Guests enjoyed wine and hors d’oeuvres in a salon style setting while viewing the ’30s inspired collection in a live photo shoot. The presentation harkened back to the days of presenting a collection in a private salon where only a lucky few could view the collection.
Agenda Loft founders Kaylene Peoples and Arun Nevader presented the salon showcase in their new fashion performance loft in the Old Bank District. Nevader photographed Hall's collection inspired by red carpet sirens of the ’30s. Hall, who was formerly the creative director for Halston, is one of the premier red carpet designers in Los Angeles. The event was an opportunity to do something different he explained. “I wanted to mix it up a little bit. I’ve done so many straight runway shows and had great times doing that, but I wanted to take that great Hollywood aesthetic and bring it downtown and mix it up a little bit,” he said.
Nine stunning evening looks from his Spring and transition collections were presented in the chic party-like atmosphere. The set included a runway, luxurious furniture from the loft space and Hall's atelier as well as luxe pink chairs and columns from Collection on La Cienega. “Since this is red carpet season I wanted to show the things in a different way, show them in a party environment. This could be like the Governor's Ball, this could be any of the after-parties at the Globes, Oscars, SAG Awards or at the Emmys - any of those great award shows,” explained Hall.
The event comes on the heels of Hall's return from New York where he just held his first bridal trunk show at Neiman Marcus. He launched the collection in New York in October at the Marc Ingram Bridal Atelier. Hall's bridal collection is a natural transition from his red carpet mainstay. "What I'm finding is that girls don't want to look like princesses anymore. They really want to look like they're on the red carpet," he said. “They want to look like movie stars. They want to look like celebrities. They're scouring all those weekly magazines and that's what they want to look like. So I'm taking the red carpet to the white carpet.” Here are some shots from behind-the-scenes at last night's event.

Designer Kevan Hall with models.