Music Star Iggy Pop Provides Inspiration for Vans
Rock ’n’ roll icon Iggy Pop pioneered the punk rock sound in the late 1960s and early 1970s while clad in tight, thrashed jeans and little else.
Now, Cypress, Calif.–based Vans hopes to capture his sense of danger, youth and revolution in its new capsule collection, called Iggy Pop x Vans, which debuted at the Jan. 6–7 Agenda trade show in Anaheim, Calif.
The capsule collection starts out small with two T-shirts and a denim pant aimed toward the 16- to 24-year-old guy. Vans remained true to Iggy Pop’s legend by manufacturing the pants with the label’s slimmest fit—the V76 skinny jeans.
The skinny jeans come in asphalt gray and a highly bleached-out blue. What completes the look is a black patch on the waist embroidered with the words Raw Power, the name of the pioneering 1973 album the rock legend made with his first band, The Stooges.
While Iggy Pop rarely wore T-shirts, or any kind of top when performing, the Vans collection features one T-shirt with a famous concert picture of Iggy Pop in 1970 pointing at a frenzied crowd, demanding a reaction from them. Another T-shirt features the logo Iggy Pop x Vans.
Fans will have to wait for this collection. It will be delivered to surf and skate shops, specialty stores and to Vans’ retail partners in July. Wholesale price points for the pants are $32.25. The T-shirts wholesale for $15.50.—Andrew Asch
