Tilly's Names New CEO
Tilly’s Inc., the Irvine, Calif.–based action-sports retail chain with a fleet of 125 stores, announced Feb. 21 that Daniel Grieshy;semer will become its chief executive.
Griesemer’s last job was chief executive for Coldwater Creek Inc., a fashion retailer for women ages 35 and up based in Sandpoint, Idaho. He will replace Tilly’s founder Hezy Shaked. Shaked will remain as chairman of the retailer, which sells action-sports brands such as Quiksilver, Billabong, Hurley, Vans, Metal Mulisha and RVCA.
“We are very pleased to welcome Dan to the Tilly’s team,” Shaked said in a statement. “He is an experienced and energetic leader, with an extensive background in specialty-store environments. I believe that his significant experience and insight will guide Tilly’s to an even brighter future. Over the next several months I will be working with Dan to ensure a smooth transition and look forward to further contributing to the growth of Tilly’s in my new role. I am confident that, under Dan’s direction, Tilly’s will continue its growth while remaining true to its heritage.”
Griesemer had worked as Coldwater Creek’s president and chief executive from 2007 to 2009. He had worked in various executive positions for the company since 2001. He has been responsible for the company’s sales, marketing and national retail-store expansion. Before working with Coldwater Creek, he worked at executive positions for Macy’s and Gap.—Andrew Asch
