Serious Buying at Moda Las Vegas and ATS
Exhibitors at Moda Las Vegas and AccessoriesTheShow reported a focused turnout at the Feb. 14–16 show at The Venetian hotel.
This was the first time at Moda for Fever Clothing, a division of Los Angeles–based John Paul Richard, and Bob Jezowski, president of the collection, said the company accomplished what it set out to do at the show.
“The objective was to pick up new specialty stores,” he said. Fever has shown at the MAGIC Marketplace in the past, where, Jezowski said, the company worked with its larger, corporate accounts. This season, the company opted to focus on specialty retailers, and Jezowski said he met with retailers from Kansas and Dallas.
“The traffic [at Moda] is different,” he said. “You have a more serious customer at Moda. It’s bridging the gap between MAGIC and [the Womenswear in Nevada show].”
Jezowski said it seemed that traffic picked up toward the end of the show.
“I wish the show was a day longer—we could have written more orders,” he said.
According to show organizers, attendance at the shows increased nearly 11 percent over last year—including a strong turnout by U.S. retailers from all 50 states and international buyers from 46 countries.
“The level of order writing that took place during all three days of the shows, coupled with nearly an 11 percent increase in retail attendance, was a clear indication that business is continuing to improve,” said Britton Jones, president and chief executive officer of Business Journals Inc., producer of AccessoriesTheShow, Moda Las Vegas and MRket.—Alison A. Nieder
