Levi’s Tries Again
A federal appeals court ruled in San Francisco that Levi Strauss & Co. can try a second time on its claim that Abercrombie & Fitch weakened the value of the trademark arch pattern on the back pocket of Levi’s blue jeans. In a 2007 federal lawsuit, Levi’s claimed that Abercrombie & Fitch Trading Co. diluted its trademark by adopting a similar pattern on its own blue jeans. The decision allows Levi Strauss to go back to the U.S. District Court for a second trial or other proceedings on its bid for an injunction against the rival company.
