Cherokee Heads to Russia
Van Nuys–based Cherokee Inc. struck an exclusive multi-year licensing deal with a Russian retailer. The deal with CJSC Tander’s Magnit Stores includes Cherokee-branded men’s, women’s and children’s clothing, footwear and accessories. Magnit, based in Krasnodar, Russia, operates 1,048 hypermarkets and convenience stores in Russia. Cherokee recently launched Cherokee in China with RT Mart and struck a partnership with Nishimatsuya in Japan.
