Stitch Labs Integrates With Etsy
San Francisco–based software company Stitch Labs has launched a new integrated platform with Etsy, the popular online marketplace for individual sellers selling handmade and vintage arts, crafts and apparel.
Stitch Labs is a Web-based software that was designed to enable designers and small businesses to manage their inventory, contacts, sales and invoicing in one online location. The new integration with Etsy allows users to incorporate Stitch Labs’ applications into their online Etsy shop, solving the issue of re-posting new products once an item has been purchased. Previously, once an item was sold, it would disappear from view in a seller’s Etsy store until the seller manually re-posted more goods online, but with the new integration, Stitch Labs automatically updates their products on Etsy to reflect current inventory.
“If a designer sells a product from their Etsy shop and goes to sleep, in many instances that item is no longer available to a consumer until the designer wakes up and manually re-lists that item in their Etsy shop,” said Jake Gasaway, Stitch Labs co-founder and director of business development. “This means there are potentially hours when an item isn’t available for sale. This hurts both the designer and the consumer. Stitch has the ability to automatically re-list an item on Etsy if the designer chooses that option.”
The new system also makes it possible for Etsy sellers to keep more-detailed track of their sales.
“Previously, inventory management was almost totally manual in an Excel spreadsheet, and the whole thing was quite human-error prone. I feel like our inventory levels are going to be a lot more accurately tracked going forward,” posted Susan and Kate of Seattle-based candy company This Charming Candy to Etsy’s online discussion board.
“The majority of our customers sell in many ways,” Gasaway said. “Stitch helps them analyze which channel is most effective through easily digestible graphs and reports. … It doesn’t just tell designers what products are selling best—it tells them down to the finest details, like color, size and design. We want to be sure a designer isn’t making size runs that aren’t going to sell or keep making a design that isn’t profitable.”
Etsy focuses on “rebuilding human-scale economies around the world,” according to its website, and it has over 1 million registered users with more than 11 million items listed for sale.
The company is headquartered in Brooklyn, N.Y., with offices in Hudson, N.Y.; San Francisco; and Berlin.—D.C.
