BeachMint Goes from Seaside to Canada Side
The Olsen twins
The twins and everyone else on BeachMint are headed for Canada.
The Santa Monica-based social commerce site opened up its membership this week to Canadian residents who want to buy the site's latest trendy items that range from jewelry and shoes to T-shirts and apparel.
BeachMint, barely two years old, is the umbrella unit that encompasses StyleMint, run in conjunction with entertainers and designers Mary-Kate and Ashley Olsen. They design a monthly selection of exclusive T-shirts and apparel manufacturered in conjunction with Los Angeles company Jaya Apparel.
Then there is JewelMint with jewelry selections offered by actress Kate Bosworth and celebrity stylist Cher Soulter. Rounding out the trio is ShoeMint, recently launched in partnership with TV actress Rachel Bilson and celebrity stylist Nicole Chavez. Shoemaker Steve Madden makes the shoes.
Mary-Kate Olsen said that StyleMint helps her and her sister interact with their customers in a personal way by giving style tips and personalizing clothing selections. Now they have even more customers up north.
