Fashion Retailer FJ Benjamin Signs On to WFX PLM On-Demand
Singapore-based luxury and lifestyle brand FJ Benjamin has adopted WFX’s Web-based on-demand PLM (product lifecycle management) to manage product categories across all of their in-house brands and global vendors.“Our business has grown significantly, and as a result various business units have adopted various processes for product development. We needed a single system to manage all these disconnected processes, and WFX is simple enough to help us achieve that goal,” said Odile Benjamin, co-creative director of FJ Benjamin.The new system will be implemented in their offices in Singapore, Hong Kong and Shenzhen and across four countries where their brands and vendors are located.FJ Benjamin is the importer and distributor of more than 20 brands, including Banana Republic, Celine, Gap, Givenchy and Guess.—Deidre Crawford
