La Jolla Group Launches Lectra Fashion PLM
Irvine, Calif.–based action-sports apparel manufacturer La Jolla Group has streamlined its production processes with the new integration of Lectra Fashion PLM (product lifecycle management).The company previously used manual data entry and spreadsheets to manage design, pattern making, merchandising, sourcing and production.“Given their emphasis on design and quality and the challenges that the outdoor-lifestyle market presents, we were confident that Lectra Fashion PLM could bring La Jolla Group benefits such as greater control over delivery and cost, two fundamental components to being competitive in the surf and sportswear markets,” said Roy Shurling, president of Lectra North America.La Jolla Group is one of the world’s largest producers of surf, skate, motocross and youth lifestyle apparel and includes several action-sports brands, such as O’Neill Clothing USA and Rusty Clothing and Metal Mulisha Clothing.—D.C.
