Billabong Signs With Lawson Software
Australia-based action-sports brand Billabong International Ltd. is adopting Lawson QuickStep Fashion to help manage its manufacturing and distributing processes around the world.The international apparel and hardgoods company delivers merchandise under several brands, including Billabong, Element, Von Zipper and DAKINE, among others.The new software will be used as part of an effort to gain greater supply-chain visibility and provide more streamlined access to information.“Due to the way in which our business has grown globally across the various regions and brands, core processes such as accounting, purchasing, inventory management and sales ordering have, until now, largely been supported by different applications,” said John Austin, international systems project manager for Billabong, in a company statement.The Lawson QuickStep Fashion software helps eliminate the “islands of information” that can occur in fashion companies and pre-configures the majority of core processes to speed deployment.The company will begin phasing in the new software starting with its European operations.—Deidre Crawford
