WGSN's Fontis Platform Makes it Easier to Personalize Research
Trend forecaster WGSN launched Fontis, a multi-channel digital platform designed to help users navigate WGSN’s content more effectively and efficiently.
Fontis—named for the Latin word “of the source” or “of the spring”—allows subscribers to search WGSN through three channels: “Product Lifecycle,” “Product Categories” or “Inspirational Content.” Once a channel is chosen, the site will push relevant content and tools toward them from WGSN’s more than 600,000 pages of information, including design packs, images, trend forecasts, market analysis, reports and more.
In addition, WGSN has updated its visual search function to allow users to click on any portion of a WGSN image to bring up related content from within WGSN’s database.
WGSN Chief Executive Officer Susanna Kempe said Fontis “will deliver inspiration, insight and action seamlessly.” “Until now, our Web platform has not kept pace with our market-leading content,” she said. “Today that changes.”
To test Fontis, the company asked a worldwide advisory panel of its clients, including representatives from Perry Ellis International, ASOS and Sears Holding Corp.
“The Fontis platform is the well spring of winning product design, range planning, merchandise, marketing and sourcing strategies, as well as the source of global consumer insight and future macro trends that help integrate these functions and their output within an organization,” Kempe said.
For more information about WGSN and Fontis, visit www.wgsn.com.—Alison A. Nieder
