Levi's New Partner
San Francisco–based Levi Strauss & Co. has a new partnership program with Billy Reid, who introduced the Levi’s Workwear by Billy Reid collection at the Bloomingdale’s New York store and at the Billy Reid store in Lower Manhattan. Eventually, the limited-edition, high-end collection will roll out at select Bloomingdale’s stores nationwide and at all six Billy Reid stores, as well as on the Billy Reid website (www.billyreid.com). Reid was named “Best New Menswear Designer in America” by GQ magazine and the Council of Fashion Designers of America. This is the third year Levi’s has teamed with the “Best New Menswear Designer” winner. Reid’s latest collection will feature 10 styles, including a cotton jersey piece with an exclusive “Calabama” graphic, a nod to the New York–based designer’s Alabama roots and Levi’s California headquarters.
