Jones' Smart Shopping
New York–based Jones New York, a division of Jones Apparel Group, opened a new in-store shop at Macy’s Herald Square store in New York, where shoppers can access smart-phone content while shopping. Jones is using Microsoft tag technology to deliver videos to customers while they shop. Videos include a message from the company’s new “Empowering Your Confidence” campaign ambassador, Dee Dee Myers, and style advice from the company’s “style guy,” Lloyd Boston.
