Chaudry's New Spring Line Uses a Splash of Color
When the economy gets tough, Krishan Chaudry’s solution is to get colorful and inventive.
“I have gone through a few recessions in my 35 years in business,” said Chaudry, a native of India, where color reigns supreme. “Every time this happens, I go back to colors. hellip; Our line is a drama of colors.”
For Spring 2010, the Chaudry line began flirting with color, but the company picked up the pace for Spring 2011.
Maxi dresses often are made of three different hand-blocked prints that have gone through an enzyme wash to create a worn-down look.
Tunics are splashed with an array of greens, pinks and blues that meld together, gathered at the waist with a thick elastic band and trimmed at the neckline with delicate beads and flower-shaped embellishments.
Many of the skirts look like Impressionist paintings.
Most of Chaudry’s collection is produced in India in 13 different factories, which is why the garments can afford to have so many labor-intensive steps while maintaining wholesale prices of $28 for blouses and tops and $68 for dresses.
Spring’s vivid color palette is a sharp contrast to Chaudry’s Fall/Winter 2010 line, which was more subdued with brown, black, dark grey, taupe and beige tones for sweaters, knit dresses and beaded tops,
Chaudry said he has had a strong reaction to the new color scheme from some of his principal customers, which include M.Fredric, Dillard’s, Intermix and Macy’s.
For more information, call the Chaudry showroom at (213) 623-7377.—Deborah Belgum
