The Hundreds Takes New York
New Era cap made for the debut of The Hundreds' New York boutique.
After opening boutiques in Los Angeles and San Francisco, prominent California streetwear brand The Hundreds vowed to take on the Big Apple. On Sept. 3, it debuted a boutique on 96 Grand in New York City’s SoHo district.
Label chief Bobby Hundreds wrote a fun blog on how his brand worked with architecture firm Johnston Marklee to create a futuristic-looking boutique. This firm also worked on the mysterious and whimsical Martin Margiela boutique in Beverly Hills. Wow.
