Kmart Gets Social
Kmart, the subsidiary of Hoffman Estates, Ill.–based Sears Holdings Corp., has launched Stylesip.com, an online social-networking site for fashion-focused teen girls. The site features information about new fashions, as well as provides a forum to share thoughts about trends and pop culture and chat live with designers, style experts and celebrities. The site also serves as a hub for Kmart’s exclusive lines, including Dream Out Loud by Selena Gomez, Rebecca Bonbon, Bongo and GLO.
