Dior's Exquisite Remodel
Exterior of newly remodeled South Coast Plaza Dior
Store remodels are cause for celebration for most retailers. But when iconic fashion house Dior debuted the remodel of its South Coast Plaza store Sept. 1, it was an event.
Movie star Eva Mendes was on hand to cut the ribbon for the store opening. Dior Chief Executive Sidney Toledano greeted loyal Dior customers at the invite-only event. South Coast Plaza founder Henry Segerstrom held court at the party, which was attended by Orange County socialites and fashion luminaries such as bespoke tailor David August Heil.
The 3,000-square-foot Dior is located across from South Coast Plaza’s Chanel and Hermès boutiques. Central to the remodel is the Dior’s new fine-jewelry salon, reportedly the only one in United States. The room features jewelry crafted by designer Victoire de Castellane, and retail prices for her work ranged from $40,000 to $500,000.
Ready-to-wear, handbags and footwear also graced the store, which was remodeled to look like a grand Parisian apartment. The company’s roots also were important to the store. A photographic portrait of founder Christian Dior hung in one room, as well as portraits of his 1950s fashions. Ceiling art in the shape of the constellation Aquarius was posted on the ceiling of the jewelry salon. Aquarius was Christian Dior’s astrological sign.
Dior CEO Sidney Toledano and Eva Mendes
