Who Needs Models When All Your Friends Are Hip?
722 FIGUEROA - Fall Collection Release Event from TIGER TIGER on Vimeo.
The 722 Figueroa Showroom took a novel approach to Fashion Week - which is to say it opted out of the runway scenario in favor of hosting stylists and editors during the day and hipsters and retailers for a party at night. Held Oct. 14 at the downtown showroom (which sits on the very edge of Echo Park), the event was fun and cool and so L.A. - everything Fashion Week should be.
Tiger Tiger Photography made the cool video above, so you can see what you missed. If that's not enough for you, there are more beautiful people pics here. [Full Disclosure: there's a photo of me in there. I'm not saying I'm beautiful. My mom totally does though.]
To round out it's own stable of brands, which include Copy, Astronot, Keep, Thorocraft, slvdr, Rebel8 and cxxvi, 722 Fig partnered with Shout PR to add brands such as Ambiguous, BB Dakota, See Thru Soul, Toes on the Nose, Kut From The Kloth, Hot Tuna and Chip Pepper to the mix.
Here are some pics from the more mellow daytime event. There were hipsters there too, but I cropped them out.
