Spring Forward at L.A. Fashion Market--New Lines and Showroom Profiles
Spring arrives in Los Angeles on Oct. 15, when buyers turn out for the Spring2011 Los Angeles Fashion Market. Showrooms will be showcasing the latest collectionsin the California Market Center, The New Mart, the Cooper Design Space, theGerry Building, the Lady Liberty Building, the 824 Building, the PrimroseBuilding and the Academy Awards Building, as well as at trade shows Designersand Agents, Brighte, Focus and shoe show Transit.
Buyers can browse the showrooms in the CaliforniaMarket Center, The New Mart, the Cooper Design Space, the Gerry Building, theLady Liberty Building, the 824 Building, the Primrose Building and the AcademyAwards Building, as well as the collections showing at Designers and Agents,Brighte, Focus and shoe show Transit.Buyers are invited to Los AngelesFashion Week events, including the lunchtime runway show series hosted by theCMC and Fashion Business Inc. and held in the CMC’s penthouse on Oct. 15, 16 and17. The Oct. 15 event will feature Voom by Joy Han, Mavi Jeans, XCVI, Soraya byRozi and Eileen Fisher. And Mavi will host a lunch for buyers after the show. OnOct. 16, the CMC will hold the F2 Focus runway show and, on Oct. 17, the CMC,Focus and Fashion Business Inc. will team up for the Designer Launchpad show.Directives West is also hosting the “First L.A” cocktail reception and runwayshow in the CMC lobby on Oct. 15. For more information about market, California Apparel News editors have compiled information about new lines at market, as well as a few profiles of showrooms in the area.
