Spring Forecast From Directives West and Doneger Group
Directives West and the Doneger Group presented a Spring 2011 Contemporary, Juniors and Girls’ Fashion Show at the California Market Center on Oct. 5. The presentation, held at the CMC’s Fashion Theatre, highlighted themes and essentials for retailers during the Los Angeles Majors Market. The buying offices predicted that trends such as prairie-inspired Americana styles, romantic pieces with an air of decay, a mix of ethnic-inspired prints and futuristic silhouettes will be key to the contemporary customer next season. Juniors customers will continue to respond to denim in unique washes, leggings, rompers and shorts. New juniors trends for Spring 2011 will include party skirts, woven tops, vests in a variety of fabrications and cardigans.—Erin Barajas
