Brand-Building ck one
New York–based Calvin Klein Inc. is turning its popular unisex fragrance ck one into a lifestyle brand. The company struck a deal with Calvin Klein Fragrances, a unit of Coty Prestige, and Warnaco Inc., which owns and operates Calvin Klein Underwear and is the global licensee for Calvin Klein Jeans and Swimwear, to develop a collection of contemporary men’s and women’s jeanswear, underwear and swimwear under the brand name ck one. The fragrance launched in 1994. The lifestyle collection will ship for Spring 2011. Calvin Klein is a subsidiary of Phillips–Van Heusen Corp.
