JCP’s Big New Concept
Plano, Texas–based JCPenney announced plans to launch a new retail concept for the men’s big and tall customer. The Foundry Big & Tall Supply Co. will include 300 retail stores to be built over the next five years. The stand-alone stores will be up to 6,000 square feet and feature an industrial, urban decor inspired by the look of a microbrewery. The stores will carry a mix of branded and private-label merchandise. There will also be an e-commerce site, which will launch in April 2011. The company plans to open 10 stores by May 2011 and an additional 140 by 2013.
