Forever 21's Minnie Mouse Makeover
Models show off the Minnie Muse line
No longer a mere sidekick to Mickey, Minnie Mouse launched a new role as a fashion icon Nov. 16.
Her new Minnie Muse fashion line, a collaboration between Disney Consumer Products and Forever 21, took a bow at XXI Forever, a trendier outpost of Forever 21, at the Hollywood Highland Center . More than 300 of Forever 21’s most loyal shoppers as well as those devoted to the Mouse crowded the XXI Forever store to take a first look at the 40-piece collection which will be sold nationwide.
The collaboration started when Disney requested a meeting with Forever 21 to explore projects the high profile companies could undertake, said Jodi Rosenblatt director of sales for Disney Consumer Products. Disney took along artist John Quinn to the meetings.
As Betsy Zanjani, Forever 21's senior vice president of design and product, described the Forever 21 girl at the meeting, Quinn sketched a picture of long-legged Minnie wearing a flirty dress. Voila, a line was born.
The capsule collection’s features items such as a sequined top with glittery mouse ears graphic, which retailed for $19.80. The line also includes mini-dresses, stationary, jewelry, sweat pants and a classic cardigan sweater, which a Forever 21 statement described as an “ideal tribute to the wholesome 1950s.”
Cardigan sweater described as a tribute to a wholesome time
