Hurley's Tron Xmas
Hurley's Pop-up at Americana at Brand
Glendale, Calif. is not exactly Surf City, but leading surf and skate brand Hurley debuted its only Christmas pop-up shop at Glendale’s Americana at Brand mall on Nov. 12.
The pop-up will be doing business until Dec. 31, and it will focus on Hurley jeans and the label’s capsule collection with Pendleton, a favorite label of outdoorsy types and flannel lovers everywhere.
But Hurley fans will have to travel to Pacific Sunwear stores to check out Hurley’s skatewear capsule collection collaboration with Disney film property Tron, which will debut in theaters on Dec. 16. The collection of jeans, hats, T-shirts will feature bright threading reminiscent of the neon colors outlining the bodies of warriors fighting in Tron’s science fiction world. The capsule collection debuts Nov. 19 at PacSun, according to a spokeswoman for the retailer.
