Charmingly Social
Bensalem, Penn.–based retailer Charming Shoppes Inc. launched a new social-networking site for plus-size fashion. Sonsi (www.sonsi.com) was created to be both a social destination and a shopping portal for plus-size women. The site features a range of products from eBags, Sydney’s Closet, Igigi by Yuliya Raquel, Spiegel, ShapeFx shapewear and swimwear, and costume retailer Buyseasons. Among the more than 380 brands available on the site are Kiyonna, Lane Bryant, Alight, Loop 18, Fashion Bug, Catherines and Cacique. The site’s Sonsi Living section includes online clubs, groups, live chat sessions and blogs from industry insiders.
