Book Comes With Prize: Dior Scarf
One of the ten $1,100 packages of Dior scarf and American Dior book at Assouline. Photo credit Ryan Miller/Capture Imaging.
Life should be about the pleasant extras. So imagine the delight of devoted Dior fans when they purchase a very limited edition of the book American Dior by Kate Betts.
Inside 10 copies of the book was this prize: a reissue of a 1960s scarf design mixing the American and French flags, which was made for Dior by Marc Bohan. The price tag for the book and scarf package? $1,100.
Only 10 American Dior books were packaged with the Bohan scarves, and they were only to be found at South Coast Plaza’s Assouline book store. (With a $1,100 price tag, the buyers of the Bohan scarf knew what they were getting. Another limited edition of the book, without scarf, cost $550.) The sumptuously appointed book store celebrated its grand opening Nov. 3 at South Coast Plaza.
Trade Talk will continue its travel to South Coast Plaza this week. The grand celebration for the classy new look of South Coast Plaza’s Banana Republic store goes off Nov. 4. We’ll tell you about it on Nov. 5.
Interior of Assouline. Photo credit Ryan Miller/Capture Imaging.
