Madonna, Icon to Iconix
Grammy-winning recording artist Madonna struck a joint-venture deal with New York–based Iconix Brand Group Inc. for the “Material Girl” collection, which will launch exclusively at 200 Macy’s stores in August. As part of the agreement, Macy’s will have the opportunity to launch additional brands with the joint venture, called MG Icon. Designed by Madonna, her daughter Lourdes and Iconix’s in-house fashion department, the Material Girl collection will eventually include footwear, handbags, jewelry and fragrance.
