Los Angeles Fashion Week Fall '10: Gen Art Fecirc;tes Alumni
Gen Art helped get Los Angeles’ fashion set into the swing of things with a poolside party March 16 at the Roosevelt Hotel’s Tropicana Bar in Hollywood. The party, which kicked off with a parade of former Gen Art “Fresh Face” designers and their models, was hosted by Amber Rose, a former Ford model known best as rapper Kanye West’s lady friend.
Gen Art, which in the past has presented up-and-coming Los Angeles designers in installations or catwalk presentations, pared down its approach this season but still drew a sizable crowd of fashion insiders and gathered some of the best Los Angeles designers.
Participating designers—including Brigid Catiis, Eduardo Lucero, Elmer Ave., Endovanera, Erik Hart, Freddie Rojas, Geren Ford, Wren, Grey Ant, Jared Gold, Jeffrey Sebelia, Katy Rodriguez, Kit Scarbo, Louis Verdad, Orthodox, Rami Kashou and Society for Rational Dress—each showed a single look from their Fall 2010 collections.—Erin Barajas
