Sideout Eyes, Socks and More
Los Angeles–based Cherokee Inc. has struck several new exclusive-licensing agreements for its Sideout brand. New York–based Pan Oceanic Eyewear landed the license for Sideout sunwear and swim and snow goggles. The company plans to begin with men’s and women’s sport lifestyle sunwear and follow up with children’s sunglasses and goggles. New York–based Wiesner Products will produce men’s, women’s and children’s hosiery under the Sideout brand. Wiesshy;ner’s subsidiary Mystic Apparel will produce several categories of Sideout merchandise for juniors, young men’s and kids’ in the United States, including loungewear, sleepwear and underwear, as well as hats, scarves, gloves, mittens, headbands, backpacks, bags, totes and messenger bags.
