Sideout for Boys
Los Angeles–based Cherokee Inc. struck a deal to launch a collection of boys’ tops, bottoms and swimwear in the United States under Cherokee’s Sideout brand. New York–based Star Ride Kids landed the exclusive licensing agreement. Cherokee Executive Vice President for Marketing Jay Kester said more Sideout deals are in the works. “We continue to have discussions regarding the remaining open categories for Sideout as well as Sideout Sport (in performance fabrications) and hope to add additional companies to our group shortly,” he said in a company statement.
