New Licensees for PEI
Miami-based Perry Ellis International struck a pair of licensing agreements for its Cubavera and Gotcha brands. In a deal struck with Oxford Ophthalmic Corp.’s Eyewear Designs division, PEI will launch a men’s and women’s eyewear collection under the Cubavera brand. In a separate deal struck with Adjmi Apparel Group’s Beluga Inc. division, PEI will launch Gotcha kids’ apparel for infants and boys for Fall 2010. With roots in Southern California’s action-sports lifestyle, Gotcha was acquired by PEI in 2006.
