Modern Amusement Ceases Operations
Nicole Castrogiovanni, vice president of sales at Costa Mesa, Calif.–based Modern Amusement, confirmed reports that the contemporary sportswear label has ceased operations, effective immediately. Modern Amusement, which was founded by designer Jeff Yokoyama and later acquired by Mossimo Giannulli, made preppy West Coast–tinged styles for men and women. Castrogiovanni did not offer a reason for the brand’s closing.
Published reports indicate Modern Amusement fell on hard times under Michael Boyes, the company’s chief executive officer, who in 2008 created Blk Brd LLC, a company founded to act as Modern Amusement’s master licensee. At the time Blk Brd was created Giannulli said he hoped the five-year license would help the brand grow significantly.
The brand will not make its Spring deliveries, leaving retailers such as Saks Fifth Avenue, Nordstrom, American Rag, Neiman Marcus and The Closet looking for replacements.
A lawsuit filed in California’s Orange County Superior Court late last year gives some insight into the turmoil at the company. Blk Brd and Giannulli have filed complaints and cross complaints against each other regarding the management of the brand.
Boyes, who also manages Toolshed Sports, a performance-underwear company, could not be reached for comment.—Erin Barajas
