Bgreen Launches Wholesale Web Site
Bgreen, a division of NatureUSA, is taking its organic-cotton business online with the launch of a B2B Web site designed to allow the company’s wholesale customers to view the Bgreen collection, track real-time inventory, place and track orders, and review order history.
Located at www.natureusa.net, the site will also list upcoming eco events.
“It’s not enough to be green, organic or sustainable in the apparel market,” said Mike Farid, vice president of design, sales and marketing for Bgreen.
The site will also showcase the entire Bgreen collection for men and women. Made from 100 percent organic cotton and an organic-cotton/spandex blend, Bgreen includes activewear and intimates, such as tees, hoodies, pants, shorts, boxer briefs, yoga styles, bikinis and hotshorts, and pajama tops and bottoms.
Bgreen’s B2B site complements the company’s existing consumer site, located at www.bgreenapparel.com, which features men’s and women’s organic-cotton essentials available for immediate delivery.
Visitors to the consumer site can sign up for the Bgreen newsletter and pre-sale announcements. Visitors can also pick up Bgreen’s electronic gift card, which can be sent instantly to e-mail addresses and stored and accessed online at the Bgreen site.—Alison A. Nieder
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