PacSun Names New VP of Marketing
Anaheim, Calif.–based board sport mall retailer Pacific Sunwear of California has named Robert Cameron senior vice president of marketing. Formerly the vice president of Levi’s brand marketing, Cameron will be responsible for “creating a differentiated customer experience and for developing strategies that will bring the company’s nearly 900 PacSun stores and PacSun.com to life for consumers across all touch points,” a release from the company said.
“Robert has a tremendous track record of building brands and creating world-class customer experiences, particularly in the youth segment,” said Gary Schoenfeld, PacSun’s president and chief executive officer, in a statement. “I look forward to working with Robert and our brand partners to reclaim our position as the favorite place for 15- to 24-year-olds to shop.”—Erin Barajas
