PacSun Hires New Juniors Exec
Pacific Sunwear of California Inc., the Anaheim, Calif.–based lifestyle mall retailer, is shaking up its juniors business with the addition of a key new executive.
Christine Lee, the former general merchandise manager of women’s apparel and accessories for the popular Urban Outfitters Inc. chain of stores, has joined PacSun as senior vice president and general merchandise manager of juniors merchandising and design. Lee will be responsible for “all aspects of buying, design and merchandising for the juniors apparel and accessories offered in the company’s nearly 900 PacSun stores and through Pacsun.com,” a statement from the company said.
“Christine’s expertise in fusing customer insight, fashion trends and brands will enable us to create excitement in our stores and a stronger connection to our female customers,” said Gary Schoenfeld, president and chief executive officer, in a statement. “With her previous successes in growing both apparel and accessories, Christine will be instrumental as we re-establish PacSun as a favorite destination for fashion, brands and California-inspired product.”
PacSun’s stock jumped nearly 4 percent to $4.30 per share on the news.
Juniors business has proven challenging for the action-sports industry, which has found itself competing with fast-fashion retailers.—Erin Barajas
