The North Face's Five-Year Plan
The parent company of San Leandro–based The North Face—New York–based VF Corp.—issued a five-year plan to grow the outdoor-apparel maker by 16 percent to $3 billion by 2015. Among VF’s plans: target new consumers for the brand; invest in new technology and innovation; open more stores; grow key geographic markets, such as Europe and Asia, including China; and encourage people to participate more in outdoor activities.
