Oxford Buys Lilly Pulitzer
Atlanta-based Oxford Industries Inc. purchased Sugartown Worldwide Inc., makers of Lilly Pulitzer apparel, accessories and lifestyle products. Published reports peg the deal at $60 million. Founded in the late 1950s by socialite Lilly Pulitzer, the brand is known for its bright prints and Palm Beach aesthetic. Lilly Pulitzer will join Oxford’s portfolio of brands, which includes Tommy Bahama, Ben Sherman, Oxford Golf, Arnold Brant and Billy London. The company also produces products under licensing agreements with Kenneth Cole, Geoffrey Beene and Dockers.
