Cherokee Now in China
Van Nuys–based Cherokee Inc. officially launched the Cherokee brand in China through a deal with RT Mart Stores. Cherokee merchandise will be carried in the 134 RT Mart Stores in China. The Chinese retailer also has “aggressive expansion plans,” according to a release from Cherokee. According to Peter Huang, chief executive officer and president of RT Mart, the Cherokee brand has “tremendous potential for category and product expansion. hellip; As we continue with our plan to open more stores throughout China, Cherokee will become one of the larger family lifestyle brands in our country.”
